Ginni Rometty on the End of Programming

IBM Chief Executive Officer Ginni Rometty was interviewed on Sept. 13 in New York City by Bloomberg Businessweek Editor Megan Murphy. Following are excerpts from their discussion, which appear in the Sept. 25, 2017, edition of Bloomberg Businessweek. People may not know that IBM doesn't call it AI. They call it " cognitive computing." Tell us why that is. Ginni Rometty: I have actually had to explain this to my husband as well, because he said to me, "Ginni, of all words, why cognitive?" It was really a very thoughtful decision. The world calls it AI.