How AI is changing the world

Artificial intelligence (AI) is commonly associated with science fiction films and some distant future scenario where the world is run by psychotic robots. However scary it may seem, we are already interacting with self-teaching technology in our everyday lives. Bradley Elliott, director of digital agency Platinum Seed, discusses the ways that AI or machine learning enhances business and ordinary life. Major corporations are increasingly turning to smart machines to make their businesses more impactful and relevant to their customers. Gaining a global competitive edge is vital to the survival of any commercial entity, especially in a world of increasing product parity.