Disruption Imminent: Artificial Intelligence In Business - Brand Quarterly

For many of us, our experience with artificial intelligence (A.I.) may be, for a lack of a better way to put it, "helpfully cool." That can mean asking Amazon's Alexa to play a particular song or querying Google's Home to see if butter is a suitable replacement for vegetable shortening. That sort of change is coming faster than you might expect. And organizations that anticipate the most effective ways to leverage A.I. will profit handsomely. I first identified artificial intelligence way back in 1983 as one of 20 core technologies that would become powerful drivers of exponential economic value creation. Looked at in the context of my overall Anticipatory Organization Model, A.I. is an ideal example of a Hard Trend – a future certainty – which in this case means our overall increasing use of this technology in a broad array of applications.