5 new retail technologies coming to a store near you Toronto Star
Web retailers have plenty of data on their customers. Some of these online technologies can even track shoppers from site to site to lure them back with what's known as retargeting ads -- promos targeted to what that shopper has looked at before, but didn't actually buy. Smart shelves with sensors promise the same kind of in-depth consumer behaviour analytics at retail stores. At a Kroger store in Cold Spring, Ohio, shelves currently show digitized price tags and information about the products. The next step is to tie that to individual shoppers.
Jan-4-2017, 13:05:08 GMT
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