The Hottest Startups in Amsterdam

"Amsterdam is a global city--with a population of less than 1 million," says Ferdinand Goetzen, CEO of Amsterdam-based digital customer-insight business, Reveall. That, in a nutshell, is how Amsterdam has become a tech powerhouse, boasting unicorns such as Booking.com and Adyen, and an impressive crop of sustainability-focused startups. The city has the benefits of being medium sized--efficient public services, bikeability, and a tight-knit business community--but in the same breath, is instinctively outward-looking, dynamic, and business-friendly. Amsterdam's residents speak flawless English, its Schiphol Airport is the third-busiest in the EU, and, starting in 2020, the city gained a direct Eurostar link to London. As part of a business cluster known as the Randstad--which also includes Utrecht, the Hague, and Rotterdam, and is Europe's third region by productivity--it is unsurprising that Amsterdam's startup scene is thriving; it's tech companies are worth a total value of $230 billion as of July 2022, according to Dealroom. Let's get to know Amsterdam's movers and shakers.