Do recommender systems help us make better decisions? - RealKM

Originally posted on The Horizons Tracker. Recommender systems are pervasive on most websites today, with their influence on our buying behavior considerable as they guide us towards products that our past buying behavior indicates we might like. Netflix, for instance, famously tapped into the wisdom of the crowd to improve its recommendation engine, with the end result being a system that the company suggests generates around $1 billion per year for them. Research1 from China's Jiangxi University of Finance and Economics explores whether such systems are positive for end-users, however. The researchers analyzed previous studies on the topic before building a model that shows how our preferences influence our purchase decisions, and also the role AI recommendation systems play.