Is Deep Learning a Game Changer for Marketing Analytics?

Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable a leap forward -- or just marginal gains? Deep learning is delivering impressive results in AI applications. Apple's Siri, for example, translates the human voice into computer commands that allow iPhone owners to get answers to questions, send messages, and navigate their way to and from obscure locations. Automated driving enables people today to go hands-free on expressways, and it will eventually do the same on city streets.