Council Post: AI Will Change Marketing In Ways You Didn't Expect

For the past few years, artificial intelligence has largely been used for marketing analytics. However, as we push toward a more democratized AI future, AI will become a valuable tool in the arsenal of all marketers. In this instance, democratization means that employees at all levels of an organization will feel empowered to make final decisions guided by artificial intelligence and then act on those decisions. In short, the democratization will be a flattening of judgment-based decision making. For marketers, this will mean more critical analysis to support everyday business decisions.