Column: How lightweight enterprises are outperforming industry heavyweights

The Netflix logo is shown in this illustration photograph. Editor's Note: This is the third in a series of excerpts we are publishing from sociologist Jerry Davis's new book, "The Vanishing American Corporation: Navigating the Hazards of a New Economy." For more on the topic, watch last week's Making Sen e report below. Suppose you wanted to start an enterprise without leaving your couch. Imagine a hypothetical product: the iPhone Remote Drone Assassin App.