Global Big Data Conference

Say the phrase "big data," and people tend to picture the TV show Black Mirror. They imagine a creepy dystopian future in which robot overlords control everything. But those fears are overblown. What people should think of when they think of big data is Netflix or Amazon: personalized recommendations and a customized experience that make it easier and faster for the consumer to find what they're looking for. In fact, you could say that, when it comes to big data, consumers worry about Black Mirror but hope for more Netflix.