Marketing Dive Trendline on Artificial Intelligence

As marketers attempt to harness a myriad of easily accessible customer information, the influx of data has made their jobs more complex. For those creating video content to reach consumers, artificial intelligence tools hold promise as a way of analyzing the wave of data to quickly make content decisions as well as save time and money, experts say. Many marketers have AI-based hyper-personalization on their minds, but only 9% of marketers have used these tools, according to Ascends2's Hyper-Personalization Strategies Survey Summary Report. Video is already essential to marketers, because the medium delivers high conversion rates and builds strong connections with consumers. The question marketers have to answer going forward is how to get the most insights out of the data they obtain.