The Alexa Personality Problem – Chatbots Magazine

Discovery in the Alexa ecosystem is notoriously hard. If your Alexa skill gets used by somebody once, it's very, very important to retain your users. In other words, it's very important to create an experience that is compelling, and memorable. In order to create a compelling experience, developers are pushed to refine their conversational design as much as possible. Specifically, it's crucial that the interaction between the user and your skill is relevant.