How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues

What the marketing world witnessed in April 2020, was an unprecedented rise of eCommerce retail sales in North America by triple digits. And, Statista reports that in the same 2020, more than two billion people bought their products from eCommerce stores, with global e-retail sales of over $4.2 trillion. While this is big news for eCommerce stores, an unfortunate incident is that the amount of returns purchasers make may go over a trillion dollars a year if care is not taken. The main reason for this is that most eCommerce shops have not been able to create size charts, so we have sizing problems plaguing e-commerce stores in a lot of ways. The basis of sizing issues eCommerce stores face is that they are outlets and usually get their products from different manufacturers across the globe.