An unfortunate fact about humanity is that people lie. While this is a chronic issue for human relations, it's one that may be less of an issue for marketers of the future, thanks to non-human intervention. For most of marketing history, the best way to find out if consumers liked a proposed product was to ask them what they thought about it. But in focus groups especially, people tend to stretch the truth, undermining the value of the entire study. In recent years, AI has offered a huge boost to neuromarketing -- the science of reading consumers' minds to gauge their reactions to marketing stimuli.

Within the retail industry specifically, artificial intelligence (AI) is moving the ball for a lot of merchants looking to not only streamline their business operations but provide a more personalized experience for consumers. Stemming from AI, machine learning is helping technology move at a swifter rate, and as more people bring their shopping needs into the online world, it's likely that machine learning will play a larger role moving forward. From enhancing the supply chain process to learning more about consumers' shopping behavior, machine learning is a technology that's at the forefront of retail advancements and innovation. With machine learning, retailers will have a system that continually improves upon itself to become more in tune with the overall businesses' daily activities, including supply chain operations, manufacturing and consumer behavioral preferences, to name a few.