Using Sentiment Analysis to Attain and Retain Customers

Matt Canada has a background in graphic design, customer service and management. Sentiment analysis will indicate ways to build a better marketing campaign for your brand. In this article, we will look into four ways to leverage sentiment analysis tools to enhance your brand presence and excite customers. Sentiment analysis is a method to analyze emotions and reactions expressed through online communication - verbal or written. Also termed as'opinion mining' or'emotion AI', sentiment analysis executes data mining, fetches results, and skims out public opinion from within content pieces to help brands get informed of their customer experience.