An ethical approach to AI will help the UK become a world leader in the field: House of Lords - InternetRetailing

The UK is in a strong position to be a world leader in the development of artificial intelligence (AI) – but an ethical approach to doing so will be central to future success, says a new House of Lords report. Machine-learning, the precursor to AI, is already widely found across retail, in use in tools from chatbots to recommendations. Retailers from Shop Direct to the Yoox Net-A-Porter Group and Ocado are investing heavily in the relevant technologies which are set to lead to true AI in time. Machine learning automates human decision making, enabling it to happen at scale. Retailers will move further towards true AI when they develop machines that can make original decisions, reaching altogether new conclusions.