Commercial Banks Embracing Artificial Intelligence but Struggle to Use It for Competitive Impact, According to Genpact Research

Genpact's study, Commercial Banking: The Customer Experience Imperative, surveyed 500 senior commercial banking executives on the industry's changing landscape. The research reveals that while many banks understand the growing importance of CX and AI, questions remain regarding their ability to use AI for greater value and mine data effectively to embrace digital transformation and enhance service. The good news is most banks are optimistic about the future. Two-thirds of respondents say they expect to use AI across their organization in the next 12 to 18 months, compared with fewer than one in five today. Yet, some executives surveyed seem hesitant about whether AI will deliver on its promises to drive new personalized services to improve customer experience.