What Is a Chatbot - Should You Add One to Your WordPress Site?

You're probably already somewhat familiar with chatbots, or have at least seen one pop up in the lower right-hand corner of your computer screen while browsing online. But what exactly is a chatbot, and why are so many brands scrambling to add them to their websites? Keep reading to learn the answers to both of these questions, along with a few tools you can use to start using chatbots as part of your marketing and sales strategies. A chatbot is a computer program powered by either rules or artificial intelligence (or both!) that interacts with human users via a chat interface. For example, Pizza Hut has a Facebook Messenger chatbot that lets its customers learn about specials and promotions, then place orders for delivery or pickup. The bot mostly relies on multiple-choice menus and basic input to help customers, but is extremely user-friendly and serves its purpose of helping users place online orders effectively. And bots like this are only the beginning.