Digital Future of Fashion: 8 Startups to Watch from PI Apparel Milano 2018

If you happened to be in Milan on October 11 or 12 you would have felt the atmosphere of the fashionable future thanks to PI Apparel 2018 – the most innovative gathering of the fashion industry. Several times a year, in different locations, this trade fair brings together top brands, consultants and most progressive fashion startups, to discuss challenges and share experience on digital product creation, augmented and virtual reality AI, machine learning, automation & robotics and many more. Taking part in this event, I was given the opportunity to meet incredible people and explore strategies and ideas from the most advanced companies. Having met and spoken to various companies at the event, here is a list of the startups to watch, if you want to keep up with front-rank technologies in the apparel industry. Founded in 2017, Swatchbook creates cross-platform cloud software that changes the way brands work with materials.