Big Data Trends to Watch in 2017

Last year's trend outlook for 2016 suggested that you keep your eye on growing consumer control, the emerging questions about AI and our excitement about the prospects of virtual reality applications. The landscape has changed -- a lot. For 2017, consumer trends show a growing emphasis on shifting local and global identity, the impact of intersectionality on business and culture, and the real threats in the realm of cyber security. For marketers and business this means staying culturally relevant is even more important. A few years ago (or maybe just a few months back?) globalism seemed inevitable.