Primark's new 'supermarket tactic' to woo customers in online price war

Primark's new'supermarket tactic' to woo customers in online price war It is something I keep hearing shoppers say when I ask them whether they shop at the fast-fashion giant. It's definitely got more expensive, says 19-year-old student Eshal Malik as she browses the jewellery at Primark with a friend. But that might be about to change. Primark said on Monday that it was lowering prices on hundreds of clothing items, including jeans, jumpers and socks. It's the kind of headline you'd expect from M&S or Next, says retail analyst Natalie Berg, explaining that price cuts like this from such a low-cost retailer are surprising.