Digital marketing in 2019: Here's where we're headed this year - Marketing Land

From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. The momentum sparked in 2018 is on track to accelerate in 2019 as technology advances and our digital-driven world continues to evolve. Here are the top trends I expect to dominate the landscape in the new year. As anticipated, we saw advertising via connected TV (CTV) become more prevalent in 2018, doubling its growth over the past year. Reaching 38 percent of video ad impressions in the second quarter of 2018, CTV overtook mobile, which accounted for 30 percent of video ad impressions according to Extreme Reach.