Will AI-generated Models Replace Human Models In Ad Campaigns? - RetailWire

Levi Strauss announced plans to test customized AI-generated models with the goal of multiplying the number and diversity of models that customers can see. The denim giant partnered on the test with LaLaLand.ai, Currently, shoppers on Levi.com typically only see one model for each product. The AI technology, according to Levi's, "can potentially assist us by supplementing models and unlocking a future where we can enable customers to see our products on more models that look like themselves, creating a more personal and inclusive shopping experience." The project supports Levi's broader diversity, equity and inclusion objectives.