Optimizing Email Marketing Strategy Using Machine Learning Technology

People still give much importance to email despite the emergence of social media and chat apps. Email marketing is one of the main routes that companies reach out to customers constantly. As personalization and relevance become more critical for email marketers, machine learning is being applied to segmentation, marketing timing, and copywriting customer-focused emails. In the modern era, email marketing has become an essential tool. According to Statista, the global email users in 2019 have amounted to 3.7 billion, and the number is anticipated to grow to 4.3 billion in 2022.