Economics, Monetization and the "New Order" Automobile Industry

Premise: How will the traditional car industry create and extract customer value in the future when the source of that value is no longer the vehicle itself? An increasingly digital economy is overwhelming every industry, and no business, from the largest legacy institutions to plucky start-ups, is safe. To survive, businesses must embrace digital transformation. For those who haven't, we have already seen what happens to them. Once long-standing giants in advertising, marketing, commerce, entertainment, transportation and hospitality industries have either shuttered their doors for good, or are on the fringes of the industries they once dominated (see Figure 1).