Amazon Pinpoint campaigns driven by machine learning on Amazon SageMaker Amazon Web Services

At the heart of many successful businesses is a deep understanding of their customers. In a previous blog post I explained how a customer 360o initiative could be enhanced by using Amazon Redshift Spectrum as part of an AWS data lake strategy. In this blog post, I want to continue the theme of demonstrating agility, cost efficiency, and how AWS can help you innovate through your customer analytics practice. Many of you are exploring how AI can enhance their customer 360o initiatives. I'll demonstrate how targeted campaigns can be driven by machine learning (ML) through solutions that leverage Amazon SageMaker and Amazon Pinpoint.