How AI will change buyer behaviour - Raconteur

Few industries can expect to remain untouched by the artificial intelligence revolution with automakers, healthcare giants and big banks all embracing AI technology. Consumers are now beginning to experience a whole new way of online shopping thanks to the launch of AI-powered digital assistants such as Amazon's Alexa and Google Home. Frank Palermo, executive vice president of global digital solutions at VirtusaPolaris, a provider of IT consulting and outsourcing services, believes the invention of dynamic AI solutions is a game changer for online retailers and consumers alike. "Responsive retail has peaked – the next step for the industry is predictive commerce," he says. "As AI assistants and machines begin to take over more of our purchasing decisions, retailers will have to become far, far smarter about their use of data to stay ahead of the pack."