5 Ways AI Will Change the Digital Marketing Game in 2022

Today's digital marketers are swimming in such a sea of data that sometimes it feels like you're simultaneously drowning and treading water. Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket. There has been a lot of hype around artificial intelligence over the past few years as it plays a massive role in transforming businesses and strengthening industries. It is changing how we do business, especially with the recent crisis' effect on the economy. AI has gone beyond Rosie the Robot to IBM's Watson and now functions as an aid to humanity.