The Amazing Ways The Brewers of Budweiser Are Using Artificial Intelligence To Transform The Beer Industry

Is there a magic formula for brewing the perfect beer? If there is, then given the drink's timeless popularity, whoever finds it is likely to be very successful. It's a question that the world's largest brewer is hoping to answer with the help of artificial intelligence (AI). AB InBev – producer of renowned brews including Budweiser, Stella Artois, and Corona - is building machine learning into key areas of its business, as it seeks to bring one of the world's oldest industries into the digital age. The company has invested in a raft of data-driven initiatives with the aim of improving everything from how it brews beer to how it manages its relationships with customers and markets its products to the public. It began its steps towards digital transformation several years ago by establishing what it refers to as its Beer Garage – a Silicon Valley-based hub of innovation, where it researches, develops, and tests technology-driven solutions.