What Google doesn't want you to know: Voice search is taking over display search, while Assistant…

Last year, Google announced and Hitwise estimated that around 58% of all Google searches were mobile, and more than 20% of mobile searches were via voice. Sources inside Google have hinted that voice search is approaching 25% of mobile now and some expect it to go above 50% in the next 3 to 5 years. For example, voice search was cited as the fastest growing type of search, according to the keynote speech given by Behshad Behzadi, Principal Engineer at Google Zurich, at SMX West in March 2017. We started 2017 with an estimated 8mm voice devices, mostly Amazon Echos with some Google Homes. An industry report from VoiceLabs estimates a total voice-first device footprint of 33 million devices in circulation by the end of 2017.