Predicting the machine-learning future

From real-time predictions of pro cycling race scenarios, to self-driving cars – here's what machine learning will offer digital businesses. From online adverts to the products that Amazon suggests. From the automated sales calls, to the voice recognition systems on our smartphones … these all use machine learning in some way. We incorporated machine learning and predictive analytics in the pro cycling technology solution we've delivered this year. We took historical data, such as past performances of individual riders and previous race outcomes, and combined that with live analysis of race stages.