Apple iPhone AR, VR Could Improve After Eye-Tracking Company SMI Acquisition

Apple has acquired German eye tracking company SensoMotoric Instruments (SMI), MacRumors reported Monday. SMI has been working on eye-tracking and vision related technology since its inception in 1991. It became active in the virtual reality segment in 2016 when it announced an eye-tracking development kit for the HTC Vive VR headset. In the report, MacRumors cited the power of attorney signed by German law firm Hiking Kühn Lüer Wojtek giving power to Delaware-based shell company Vineyard Capital Corporation to represent it in all business related to the acquisition. Curiously, the agreement has been signed by Gene Levoff, Apple's vice president of corporate law, which indicates Vineyard Capital Corporation might be one of the shell companies owned by Apple that it uses to hide its acquisitions.