Why Artificial Intelligence Will Revitalize -- Not Replace -- The Mad Men Of Advertising

Once upon a time, advertising was one of the most creative industries in the country. It was ruled by the Mad Men of Madison Avenue, whose imaginations and creativity were valued above all else. In today's age of big data and artificial intelligence (AI), however, the industry is now ruled by data scientists and numbers nerds. Some of this is for the better. Certainly, many functions in the advertising industry have benefited from AI. From bid rate management and budget allocation to programmatic targeting and A/B optimization, activities that require heavy data processing are now being done much faster and more effectively by machines.