How To Write And Send Effective Emails And Why It's All About The Context

Emails are ubiquitous in a modern, globalised workforce. However, a well-crafted email can make the sender appear approachable and competent, while a poorly constructed one is less persuasive, and leaves recipients less willing to comply with the request. Alongside making requests and providing information, emails help us build rapport in the workplace and long-term business relationships. An internet search for "email etiquette" generates 433,000 results, while a search for books on email etiquette fetches 76 titles (on Amazon.com). However, the advice we get is often hazy, lacking justification, and may even be contradictory at times. Emoticons are displayed on the Touch Bar on a new Apple MacBook Pro laptop during a product launch event on Oct. 27, 2016, in Cupertino, California.