Edible Arrangements Made a Stunning Comeback. Then the Corporate Drama Spilled Into Public.

You could think of it as a rebirth. Or maybe it's one of those COVID-era glow-ups that had people emerging from isolation with straighter teeth and cuter clothes. Whatever you want to call it, Edible Arrangements is in the middle of a major transformation. A few years ago, the company that introduced the world to bouquets of skewered fruit was in freefall. Now, after a bunch of new product launches, one hired-and-fired CEO, and a pandemic, the company is boasting record-setting sales numbers and a renewed sense of self. It's even changed its name: The new Edible sells desserts and doodads of all kinds--not just fruit--and aims to be, as the CEO put it, "the Domino's of gifting." But like most extreme makeovers, Edible's has its detractors, specifically within its own ranks.