How AI is Reshaping the Dynamics of Modern Marketing

Machine learning software and pattern recognition have come a long way since their birth during the 1960s, especially during the past decade. The rise in automated and AI-powered marketing, where repetitive tasks are delegated to machines and bots, is allowing many businesses to shift their focus to data-driven marketing, and to better address marketing challenges. In the absence of machine learning technology, the processing of large amounts of data – something required to predict customer behaviour – is incredibly time-consuming. It also reduces the chances of successful business outcomes. However, when all this data mining is processed by computers, efficient and accurate predictions can be made to determine the "next best action" for each individual customer.