What Siri can learn from Google Assistant

It's no secret that when it comes to voice assistants, Siri is often cited as one of the worst. Even though Apple introduced it years before Amazon and Google, their digital rivals -- Alexa and Google Assistant -- have since bested Siri in both features and performance. That's mostly because Amazon and Google have spent years pouring millions of dollars worth of research into artificial intelligence, making their assistants smarter and more capable over time. Apple is trying to catch up. Not only is it beefing up its phones with "neural engine" chips to power AI efforts like augmented reality and machine learning, it's also building out its Siri team.