'Beowulf is lit AF' – could ChatGPT really write good book blurbs?

"Blurb writing is a mini art form," Iris Murdoch once wrote in a letter to former Penguin blurb writer Elizabeth Buchan. And like many other art forms, companies have been experimenting with the idea that it could be created without an artist. A German company that provides digital book distribution and marketing services to publishers has announced it will integrate ChatGPT, a chatbot that answers questions by drawing on publicly available internet data, into its software. "During the beta phase, publishers can test the benefits of the artificial intelligence tool for their digital book marketing," states Bookwire, adding that it will only use ChatGPT if a publisher agrees and the disclaimer that the company "does not assume any responsibility for the content created by ChatGPT". But there is also another question that needs to be asked.