Adobe releases analytics tools for conversational AI

Its still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new fixed of analytics tools, Adobe Sensei for Voice, to help brands are benefiting from conversational data to improve targeting and, ideally, conversions. Adobe tells it can eat data from Alexa, Siri, Google Assistant, Cortana and Bixby( lol one day). The corporation captures both user intent and contextual data context that can be put to use by brands when targeting clients across other channels like social and email. This entails Adobe can track the actions users most often take with their conversational AI of choice and the things they regularly interact with imagine calling an Uber versus listening to the latest Portugal.