How data and AI will transform contact centres for financial services - Microsoft Industry Blogs - United Kingdom

Contact centres for financial institutions have traditionally been a core touch point for customers to access various types of immediate support – from queries to complaints to fraud alerting. Today their role hasn't necessarily changed. However, the value organisations place on them certainly has. The focus is shifting from fitting customers around business processes to reshaping contact centres around customers' needs. For years, the role of contact centres was limited – often confined by traditional 9-5 working hours. It was predominantly aimed at driving down costs and improving efficiencies.