Bose is building ride-smoothing tech for autonomous cars

Bose dabbles in a lot of different things, but the most left-field product could could be its ride-smoothing trucker seats. The company is about to demo similar tech for autonomous cars at its "Beyond Sound" CES experience in Las Vegas. Specifically, it'll show off a (simulated) autonomous vehicle equipped with Bose Ride suspension seating that "isolates passengers from road vibrations, shaking and unwanted motion," the company said in a press release. The idea is that if you're going to be driven around by a robot anyway, why not feel like you're in your living room or office, rather than a lurching car? "Our personal suspension technology is already proven, and it can dramatically enhance the passenger experience," Bose Automotive VP Marc Mansell said in a statement, referring to the Bose Ride truck seats that debuted in 2010. Bose actually started dabbling with the tech way back in the 1980s.