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One of the most significant advances for sales in this decade is the growing sophistication and accuracy of predictive analytics--the science of knowing how and why and when people buy, and the best ways to approach them in sales. Predictive analytics is, in my opinion, one of the most compelling uses of Artificial Intelligence (AI). The sales industry is beginning to catch on. However, inbound marketing and sales (along with many other functions and sectors) must continue to advance their use of AI in the ways their customers will consider useful and welcome, as opposed to invasive or "creepy." It's an interesting read and you can find the executive summary here.