Burger King's new TV ad will hijack Google Home speakers
Google Home owners beware: Burger King is plotting to hijack your smart speakers with its latest advertising campaign. The 15-second TV ad ends with a Burger King employee asking: 'OK Google - what is The Whopper burger?' - a phrase designed to cause the device to reel off facts about the popular patty. Even those without device won't necessarily escape: Burger King president José Cil told Buzzfeed it'could trigger' other devices too, including Android cell phones - leaving many on Twitter unimpressed. Both the Google Home speakers and those cell phones that have the Google app's voice-activated function active are constantly listening for the phrase'OK Google'. That's a signal for the machine to treat whatever is said next as either a command - the speaker can be used to dim a home's lights, for example - or a search query.
Apr-16-2017, 20:28:12 GMT
- Industry:
- Consumer Products & Services > Restaurants (1.00)
- Marketing (0.93)
- Media > Television (0.88)
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