How an Indian firm predicted a Trump victory when every American pollster got it wrong

It is the end of polling as we know it. But all of these pundits and pollsters, who with their fancy mathematical models and surveys and assumptions pontificated endlessly in this, their finest hour, only to get it absolutely, disastrously wrong, seem to be facing not just widespread opprobrium, but maybe even their demise. In an era where self-driving cars promise to soon swarm down roads and Black Mirror is the hottest show on Netflix, it is only appropriate that an algorithm created by a Mumbai-based company MogIA called the election correctly on October 28. It did so with both the Democratic and Republican primaries this year and with three of the last US Presidential elections (although there's been no public verification of those results). As MogIA's creator Sanjiv Rai explained it to CNBC when he sent them his results in late October, MogIA (named after Rudyard Kipling's Mowgli) plumbs the vast and endless terrain offered by social media to make sense of national sentiments.