Using Analytics to Maximize Revenue with a SaaS Business Model

Data analytics technology is becoming a more important aspect of business models in all industries. SaaS companies are no exception. They need to leverage analytics strategically to maximize their revenue. The importance of customer loyalty and customer service has become increasingly well-known and companies have needed to adapt their business models accordingly to gain a competitive edge. One survey found 83% of customers attributed their brand loyalty to the ability to trust a company.