How AI can be used to transform customer experience

We might not know it, but AI underpins every search engine, digital assistant, or online shopping recommendation we use. In fact, the number of AI businesses in the UK has increased by 145% in the past decade and is now worth £15.6bn. Integrating AIinto customer service operationscan also give companiesa major competitive advantage. While some businesses willalready be using AIin some capacity, whether they are using it to its full potential is an entirely different matter. Many companies still struggle to get a clear picture of theircustomers, their purchasing behaviours, and previous interactions.