How machine learning and predictive analysis can increase LTV

At the recent Pocket Gamer Connects London 2018 on January 22nd and 23rd, Wappier CEO Alex Moukastook to the stage for his talk entitled: 'Don't do it like a virgin – Automated revenue management in gaming'. In the talk he discussed how the mobile gaming world could experience in-app purchase revenue boosts of as much as 50 per cent by adopting automated revenue management systems and practices. This means using machine learning, predictive analytics and deep data pooling to maximise life time value. To find out more about Wappier and the topic of his talk, we caught up with Moukas to guide us through automated revenue management. Could you please explain what services wappier provides?