Role of AI in the Future of OTT - Muvi

Over the Top (OTT) content distribution has changed the way video or audio content is consumed and it seems to stay for a while. Consumption of home entertainment via Internet-connected devices has increasingly become the trend for most people. Even though linear TV today continues to offer traditional TV packages along with OTT, viewing habits have shifted towards OTT-only content over the years. Studies suggest that if your platform is easily discoverable, if you have great content, if you offer an intuitive user experience, and if it is reasonably priced, people will subscribe and get hooked onto your OTT service. OTT customer acquisition and retention is quite a challenge, especially in a market with many players that offer original content, that are attractively priced, and that offer consistent user experience.