Powering the Innovation Flywheel in the Digital Era

This article is the first in our innovation flywheel series. Future articles will dive deeper into the mechanics of fully scaling the flywheel approach at the enterprise level, with specific focuses on technological and platform evolution, organization and team design, governance, funding, and change management. The pandemic has put the power of digital on full display. Since February 2020, we've witnessed a full-on global embrace of the digital lifestyle. By some estimates, the percentage of grocery shopping conducted online tripled in 2020, the time spent streaming video entertainment jumped by more than 40%, and videoconferencing skyrocketed by over 110%. We've also seen perhaps the most sudden, sharp, and dramatic behavior shift in history with the near-universal adoption of remote and digital work.