4 Ways AI Will Transform Marketing

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Just like how marketing automation created new tasks and job functions, AI will revolutionize the way marketing is performed – and dictate a new set of job needs and skills. Marketing will be one of the earliest business functions to be massively changed by AI use. In the past decade, marketing automation systems produced enormous amounts of data, much of which has gone unused. AI, which includes machine learning, intelligence process automation, digital assistants, and conversational interfaces, enables more of this data to be used for dozens of marketing applications.